Whatever outdoor clothing UK buyers have in their wardrobe, the range of Smartwool socks now available will be hard to beat. Direct from there home in the Colorado Rockies, where like here you can get four seasons in a day, these socks are built to cope with the real world and what can happen every day.

At the heart of every Smartwool sock is one of nature’s most amazing fibres, namely Merino wool. When this is used properly it can be considered one of the most adaptable fibres available, considered to be better at managing moisture than cotton, smarter than many synthetics and more comfortable in a variety of weather conditions.

The company has been working with this wonderful material for over seventeen years combining it with the latest in design and technology and you will find there latest innovative products here at Outdoor Look. You might thick a sock is a sock but this range incorporates a supportive system that provides a secure, comfortable fit around the heel arch and instep. The maximum amount of wool is utilised as more wool against the skin equates to more comfort. The WOW technology has been used in many of the socks, which means that nylon has been replaced in the high impact zones with more Merino wool, namely at the heel and forefoot, so that you can enjoy more wool comfort.

All the products are Zque accredited, which is a program that has been designed to ensure environmental, social and economic sustainability for growers, improve animal welfare and provides a means to trace end products back to their source. So you humble sock can be traced back to the farmers in the southern hemisphere where the wool is sourced.

So why not check out this new range and see what we can tempt you with, maybe as an early Christmas present for someone, or even as a treat for yourself, you know that this is one outdoor clothing UK walkers will embrace.