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Just like so many areas of life, women are leading the way in snowsports! New research has revealed that women are responsible for 80% of overall spending in sporting goods and apparel, and they influence 92% of the money spent on winter holidays. So it’s now wonder that the makers of snow sport clothing are aiming to make their kit more appealing to women.
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Some 60 of happy couples tied the knot in a mass skiing wedding recently. The special event took place on Valnetine’s Day at Colorado’s Loveland Ski Area. Wearing ski goggles, ski jackets, skin pants and an array of veils, ski-style wedding dresses, top hats and tails, the couples all said “I do” at the mountaintop ceremony.
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